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The Car Guy® CREDENTIALS |
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The Car Guy® CREDENTIALS |
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Nationally Published and Award-Winning Radio/TV/Print
Journalist:
Six-Time 1st Place "Moto" award winner from the International
Automotive Media Conference (IAMC) and nine-time IAMC Silver Medallion recipient for
print, television/radio broadcast and new media, as well as recipient of
"International Wheel Award" from the Detroit Press Foundation for Excellence
in Television Broadcast Journalism;
Credentialed journalist and member of the Motor Press Guild (MPG), member of
the International Automotive Technicians' Network (IATN) and Society of
Automotive Engineers/STS.
ASE-Master Automobile Technician with
Accomplished Experience and Credentials in both Independent and Retail
Automotive Dealership Service Bays:
Hands-on
experience in both dealership and independent service operations as journeyman
auto technician, as well as original career start in retail auto parts as
counter person and subsequent experience building on an in-depth automotive
technical foundation in subsequent career work as a regional automotive manufacturer's representative.
Certified Professional Educator, Trainer and
Professional Speaker:
Experienced automotive technology instructor with M.A. in Education from
Michigan State University, combined with college-level instructor experience
at ASE/NATEF-certified
community college automotive program; experience as OEM manufacturer trainer as General Motors Certified
Automotive Trainer and Interactive Distance Learning (IDL) Instructor;
industry automotive outreach and career recruitment speaker to high schools
and colleges, seminar training and education
facilitator/moderator, as well as national-level conference and convention
keynote speaker.
Established With Contacts in All Areas of the Automotive
Industry:
Engaged with network of professional contacts that include trade and
consumer media, engineers, analysts, historians, factory and aftermarket
manufacturing/process and advanced technology experts, educators and trainers,
corporations, associations, and government, lobby and legislative representatives.
Professional Experience in National Advertising
and Public Relations Agency Management and the Mass Media:
National automotive advertising account management
at Saatchi & Saatchi/DFS and national automotive account services and
media relations management
experience at Manning, Selvage & Lee/LA; professional broadcast journalism
experience and spokesperson work in television/radio, on-camera interviews, scripting,
video and program production, as well as professional industry spokesperson to media, government, consumer and industry
audiences.
Academic Credentials:
B.A. in Marketing Communications from California State
University Northridge (1985); M.A. in Education from Michigan State
University (2000) with New Media credentials in both Educational Technology
& Distance Learning.
MORE BACKGROUND
INFORMATION:
Link: Career
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Contents - Steve Ford, The Car Guy - Est. 1983
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